OBOR 2016 | Institute of Certified Marketers

Event HTab Group

Overview

The "Belt and Road Initiative", as proposed by President Xi of the People's Republic of China at the Baoao Forum for Asia Annual Conference 2015 on 28 Mar 2015, has marked the beginning fo the push for the "Silk Road Economic Belt" and "21st Century maritime Silk Road". This brings a huge opportunity for Hong Kong in our role to support and facilitate the development of these initiatives.

The Global Chinese Marketing Federation, Chinese Business Center of the Hong Kong Polytechnic University, the Silk Road Development Association, together with the Institute of Certified Marketers would like to offer an opportunity for experts to share their insight on this issue and the audiences to discuss the implications and how this major development would benefit them. This forum would serve to facilitate participants to interact and share knowledge.

Program

Date	11 January 2016 (Monday)
Time	18:00 - 18:30 (registration) 18:30 - 20:50 (event start)
Venue	Lecture Theatre ST111, The Hong Kong Polytechnic University
Cost	Free of charge, Seats limited, First-come-first-serve
Language	English

Details

Time Period	Description	By
18:00 - 18:30	Registration and Seating
18:30 - 18:40	Welcome speech	Mr. Zeng Yafei, Mr. Rem Tai
18:40 - 18:50	Group Photo
18:50 - 19:20	Keynote Speech	Prof. Thomas Chan
19:20 - 20:05	Panel Discussion: Issues & Trends 2016 in the "One Belt One Road" Context	Moderator: Prof. Thomas Chan
20:05 - 20:50	Panel Discussion: SMEs in the "One Belt One Road" Context	Moderation: Mr. Andy Lam

Note: Changes might be made along the preparation period without notifications, but will be updated here in this webpage.

Speakers

First Panel Discussion:

Opportunities and Trends 2016 in the "Belt and Road Initiative"

Moderator: Prof. Thomas Chan, Head, China Business Center, HK Polytechnic University

Panel Guest Speakers:

Prof. Jen Lichung(TW).jpg Prof. Jen Lichung

Marketing Professor, National Taiwan University>
Director of Global Branding and Marketing Research Centre
Chief Secretary of Taiwan Institute of Marketing Science (TIMS)

Roger_Wang_袁伟成先生_portrait (3).jpg Mr. Roger Wang

Managing Director - Essential Werkz Pte Ltd.
CEO - Pixel Inc.
President - Marketing Institute of Singapore (MIS)

Mr. Mohammad Tauseef Zaman

BIL Pakistan (Pvt.) Ltd.
Pak Malaysia Business Council, Maldives Pak Corporation

Mr. William Pheng Kouch

President of the Junior Chamber International Cambodia
Founder of Advance Glory Logistics (Cambodia)

Second Panel Discussion:

Opportunities for SMEs in the "Belt adn Road Initiative"

Moderator: Mr. Andy Lam, Advisor, SilkRoad DA & Hon. President, CBEA

Dato Joseph Lim

Managing Director, Global Green Synergy Sdn Bhd

Mr. Liu Jianqin

Consultant, Pakistan Council on China

Mr. Michael Huang Peng

Chairman, M&S International Forwarding Ltd.

Transportation

Venue:

Room ST111, Hong Kong Polytechnic University, Hunghom, Kowloon

Public Transportation Routes:

by MTR

Get off at the MTR Hung Hom Station at Exit A and follow the signage directing to the Hong Kong Polytechnic University. It will be a 3 min walk. The Hung Hom Station is at the intersection of the East Rail Line and the West Rail Line. A MTR System Map can be downloaded from http://www.mtr.com.hk/archive/en/services/routemap.pdf

by Bus

Tunnel Bus (from Hong Kong Island)

Take any tunnel bus passing Hong Kong Cross Harbour Tunnel, get off at the last bus stop before crossing the Tunnel in Hung Hom, Kowloon. Take the footbridge leading to the podium of the University by following the directional signage.

Available Bus Routes*: 101, 101R, 102, 102P, 102R, 103, 104, 106, 107, 108, 109, 110, 111, 112, 113, 115, 116, 117, 118, 170, 171, 171P, 182, 307

Tunnel Bus (from Kowloon or New Territories)

Available Bus Routes*: 101, 101R, 102, 102P, 102R, 103, 104, 106, 107, 108, 109, 110, 111, 112, 113, 115, 116, 117, 118, 170, 171, 171P, 182, 307

Other Buses

Take any of the bus routes stopping at Cheong Wan Road, get off at PolyU’s Cheong Wan Road entrance, and follow the directional signage for Jockey Club Auditorium on campus.

Available Bus Routes*: 5, 5C, 8, 8A, 26, 28, 41A, 98D, 98P, 215X, 81C, 87D, 973

* Declaration:

These information are prepared for the convenience of participants based on the knowledge at the time of preparation. Some of these information might be changed without the knowledge of ICM. Please refer to other sources for verifications if necessary to avoid any undesired situations.

Organizers

Thanks to all, this international forum is jointly organized and supported by the following organizations.

Organizers

	Global Chinese Marketing Federation (GCMF)
	China Business Center, Hong Kong Polytechnic University (CBC)
	SilkRoad Development Association (SRDA)
	Institute of Certified Marketers (ICM)

Implementation

Institute of Certified Marketers (ICM)

Hosts

	Mr. Zeng Ya Fei 曾亞非先生 President of Global Chinese Marketing Federation President of CCPIT Commercial Sub-council
	Prof. Thomas Chan Man Hung Head of China Business Center, Hong Kong Polytechnic University
	Mr. Rem Tai President of SDRA
	Mr. Sherman Lam President of the Institute of Certified Marketers Executive Vice Chairman of the Silkroad Development Association

Supporting Organizations

(List not in order)

The Hong Kong Polytechnic University
PolyU Institute for Entrepreneurship (IfE)
HK Association of Interactive Marketing (HKAIM)
HK Wireless Technology Industry Association (WTIA)
PolyU CEO Club
HKU School of Professional and Continuing Education (HKUSpace)
Alibaba
HK Cross-Border E-Commerce Association
Female Entrepreneurs Worldwide
Professional Validation Centre of HK Business Sector 香港商業專業評審中心
Professional Validation Council of HK Industries 香港工業專業評審局
HK Public Relations Professionals' Association Ltd. (PRPA)
Innovative Entrepreneur Association 創意創業會 (IEA)
Hong Kong Wine Chamber of Commerce 香港葡萄酒商會
Hong Kong Institute of Human Resource Management
Graphic Arts Association of Hong Kong
mockup.com.hk
HK Web Symposium Consortium
Social Media Conference
Web Consortium Education Foundation
Hong Kong Youth Entrepreneur Warrior 青年創業軍 (HKYEW)
The Institute for Health Pollicy and System Research (iHPSR)
IntelliLife HK
Asian Chamber of Entrepeneurs
South China Media - Capital
JCI Hong Kong - Junior Chamber Int'l Dragon
SENSE Training House