To nurture competent marketers who serve our community ethically and professionally.
To review and set competency standards for marketing professionals, encourage the pursuit of these standards, and recognize individuals who demonstrate such competencies.
Facilitate opportunities for competency development through activities, training and mentorship.
Raise the image of the marketing profession through liaison with local and international stakeholders.
- Pursuit of practicality
- Ethics as basis
- Maintaining relevance
- Leading change