Social 2016 - Social Media Big Data Listening & Application

Event HTab Group

Overview

Social media has become one of the most eye-catching platform for marketers. It is always a desire for marketers to understand what people in the market are talking about a brand, a company or a product. However, monitoring the huge and non-stop social media platforms is extremely difficult, and resources are always limited. Are there tools available that can help us to listen to the social media market?

Prof. Eric Ngai of PolyU has worked with both the academic and the industry, and designed a Business Intelligence in Social Media (BiiSM) System, combining different technologies including Natural Language Processing (NLP) engine, web-crawling technology, sentimental analysis, and big data to deliver Business Intelligence in Social Media. Using the system, users is capable of listening, monitoring and analyzing the ever-changing social media platforms.

As professional marketers, we need to learn how to utilize social networks and how to manipulate the necessary tools to achieve our business objectives.

Through this seminar, we hope to bring to our participants the knowledge how we can make better use of social network platforms by understanding the tools that help us to manage the big data to help us grow our business, develop new opportunities and understand the market more realistically. We welcome all participants to register as the member of icm.hk which is free of charge, connect with more marketers from different industries, and build their own professional networks in career.

Participants

This event is free of charge to all participants who have interests in:

business development and business sustainability using social networks
update on the tools available to collect and manage big data through social media

Participants are also welcomed to join icm.hk as our members. Individual membreship is free of charge.

* Note: Changes can happen without prior notice, but will be updated in this webpage.

Event Photos

Program

Overall Program

Date	8 Jul 2016 (Friday)
Time	14:30 ~ 17:30
Venue	Lecture Theatre TU201, The Hong Kong Polytechnic University, Hunghom
Cost	Free for members
Language	Cantonese

Program Schedule

14:00 - 14:30	Onsite registration & seating
14:30 - 14:40	Welcome Speech & Addressing Notes	Sherman Lam, President of ICM
14:40 - 14:50	Group Photo and presenting of Certificates
14:50 - 15:30	Keynote Speech: Business Intelligence in Social Media	Prof. Eric Ngai, Professor & Associate Head, Dept of Management & Marketing, PolyU Deputy Director, Logistics Research Centre, Sustainability Management Research Centre
15:30 - 16:10	SMART marketing strategy - Leveraging the Power of Social Data	Mr. Matthew Lee, Head of CRM, Fimmick
16:10 - 16:50	Sharing from Midland's Experience	Francis Fung, CTO, Midland Realty
16:50 - 17:30	Q&A	Moderator: Sandy Choi, Founder of Source Network Media Group Limited Panelist: All 3 speakers

Speakers

Guest Speakers:

	Keynote Speaker: Prof. Eric Ngai Professor & Associate Head, Dept of Management & Marketing, The Hong Kong Polytechnic University Deputy Director, Logistics Research Centre, Sustainability Management Research Centre Prof. Ngai's research interest is in the areas of e-Commerce, Decision Support Systems, Social Computing, Logistics and Supply Chain Management and Knowledge Management & Innovation. He has published papers in a number of international journals including MIS Quarterly, Journal of Operations Management, Production & Operations Management, INFORMS journal on Computing and others. He is an Associate Editor of the Information & Management. He also serves on editorial board of three international journals. Recently, Prof. Ngai has designed and developed a Business Intelligence in Social Media (BiiSM) System using artificial intelligence (AI), natural language processing (NLP), web crawling technologies to provide brand listening, monitoring and analysis solutions in social media. His project is an excellent example of employing big data and other technologies to provide a solid, viable business solution in marketing and business management.
	Speaker: Mr. Matthew Lee 李敬滔 Head of CRM, Fimmick With a rich experience in loyalty marketing across various industries, Matthew has a detailed understanding of planning, managing and executing different scales of loyalty programs. As a CRM head in Fimmick, a leading HK digital marketing agency, he is dedicated in exploring innovative trends for combining Social with CRM. 憑藉豐富的忠誠度行銷經驗，李敬滔對規劃、管理和執行不同規模的忠誠度計劃有深入的了解。作為Fimmick (香港一家領先的數碼營銷公司) CRM主管，他致力於探索有關Social和CRM的創新趨勢。
	Speaker: Francis Fung CTO, Midland Realty Francis Fung had been working in Midland Realty as Chief Technology Officer over 13 years. The IT department had 80 staff to cover over 600 branches and 7,000 end users in Hong Kong, Macau and Mainland China. His scopes of work included the property portal, mobile application, in-house application development, data centre and field service operation. Before joining Midland Realty, he worked in an Integrated Call Centre of Hong Kong Government as Executive Manager. He was the Principal Consultant of PWC in CRM and worked in Singapore and Indonesia Projects. He has the degree of BSc.(Hons.) in Computer Science and Electronic Engineering, in University of Birmingham (UK). MBA in University of Wales (Cardiff, UK) and Diploma in Marketing.
Moderator:
	Ms. Sandy Choi 蔡潔霞 Founder of Source Network Media Group Limited Sandy is the founder and director of Source Network Media Group Limited, with extensive experience and management skills. She has been working for 2 listed companies from the time she started her marketing journey. She began with the post of marketing researcher in 2008 and set up her own business – Source Network Media Group Limited in 2014. The company develops the most suitable solutions that enable Hong Kong enterprise to enter China market. Over 100 O2O Promote Strategy seminars have been held by her company with the objective to introduce and enhance the understanding of the update tendency of Wechat to Hong Kong entrepreneur.

Transportation

Venue: TU201, HK Polytechnic University, Homghom

Public Transportation Routes:

by MTR

Get off at the MTR Hung Hom Station at Exit A and follow the signage directing to the Hong Kong Polytechnic University. It will be a 3 min walk. The Hung Hom Station is at the intersection of the East Rail Line and the West Rail Line. A MTR System Map can be downloaded from http://www.mtr.com.hk/archive/en/services/routemap.pdf

by Bus

Tunnel Bus (from Hong Kong Island)

Take any tunnel bus passing Hong Kong Cross Harbour Tunnel, get off at the last bus stop before crossing the Tunnel in Hung Hom, Kowloon. Take the footbridge leading to the podium of the University by following the directional signage.

Available Bus Routes*: 101, 101R, 102, 102P, 102R, 103, 104, 106, 107, 108, 109, 110, 111, 112, 113, 115, 116, 117, 118, 170, 171, 171P, 182, 307

Tunnel Bus (from Kowloon or New Territories)

Available Bus Routes*: 101, 101R, 102, 102P, 102R, 103, 104, 106, 107, 108, 109, 110, 111, 112, 113, 115, 116, 117, 118, 170, 171, 171P, 182, 307

Other Buses

Take any of the bus routes stopping at Cheong Wan Road, get off at PolyU’s Cheong Wan Road entrance, and follow the directional signage for Jockey Club Auditorium on campus.

Available Bus Routes*: 5, 5C, 8, 8A, 26, 28, 41A, 98D, 98P, 215X, 81C, 87D, 973

* Declaration:

These information are prepared for the convenience of participants based on the knowledge at the time of preparation. Some of these information might be changed without the knowledge of ICM. Please refer to other sources for verifications if necessary to avoid any undesired situations.

Organizers

About ICM

Institute of Certified Marketers (icm.hk) is a non-profit professional body aims to facilitate the development of young marketing talents in Hong Kong. To certify marketers is one of the key missions of icm.hk in our platform where our members can establish their credentials on their abilities to deliver results they promised.

Our founding members are a group of executives who are passionate in helping young people and see the needs to contribute more in this developmental process. We hope more senior executives can participate in helping us to achieve our mission and it will be a long process. Our activities in the first few years will be focusing on the young talents developmental program including 3rd party management trainee program, mentoring, workshops, conferences, seminars, competitions, awards and exams.

Our core values rest with the beliefs on our young people, both in their potential to deliver results and the conscience to uphold high ethical standard, in serving the well being of the society.

Co-Organizers

Supporting Organizations

(Orders preference not applicable)

	PolyU Institute for Entrepreneurship (IfE)
	HK Association of Interactive Marketing (HKAIM)
	Hong Kong Institute of Human Resource Management (HKiHRM)
	HK Public Relations Professionals' Association Ltd. (PRPA)
	PolyU CEO Club
	HKU School of Professional and Continuing Education (HKUSpace)
	Alibaba
	Hong Kong Cross Border e-Commerce Association
	Fimmick Limited
	Achiever Technology
	Female Entrepreneurs Worldwide
	Innovative Entrepreneur ASsociation (IEA)
	Graphic Arts Association of Hong Kong
	Hong Kong Youth Entrepreneur Warrior (HKYEW)
	IntelliLife HK
	Asian Chamber of Entrepeneurs
	e-Print, e-Banner
	Startup and SME Coworking Centre
	Hong Kong Wine Chamber of Commerce
	The Second Box